business applications

Animal Tracking From Space

  • EMITS referenceAO8483
  • ActivityFeasibility Study
  • Closing date18 January 2016

The objective of the Feasibility Study is to identify new and sustainable services utilizing space-based animal tracking data, and to evaluate their technical feasibility and commercial viability. The study aims at specifying a viable and sustainable integrated solution to supply a market identified by the Contractor, with a view to establishing operational services. The bidding organisations will be required to propose specific services with clear business cases, sustainability potential, a clear added value of two or more space assets, and involving representative users/ customers.

The Contractor shall specify particular area(s) to study from the following topics for which commercially sustainable services are already possible:

  • Health and Disease
  • Farm Animal Tracking
  • International Fisheries
  • Ecosystem Services

The execution of the Feasibility Study will be done in close cooperation with the involved stakeholders and users. The study shall characterise the market opportunity identified by the Contractor, namely the user needs and requirements, the market segmentation, the use cases, and the services definition.

The Contractor shall engage the relevant user community and provide an in-depth characterisation of the user needs and requirements for the targeted market segment(s).

The service definition shall take into account the different types of users, which may include basic users that only obtain a baseline free service, as well as premium users that are willing to pay for advanced features and services.

The Contractor shall build a Business Case based on a comprehensive economic and non-economic viability analysis. The Contractor shall address elements including business drivers, financial indicators, assumptions, net present value, cost-benefit analysis and SWOT analysis. The Contractor shall also present a financial planning that can support lower than expected demand, as well as absorb rapid growth.

The Contractor shall also provide a comprehensive risk identification and mitigation plan, including a probabilistic risk assessment and impact cost analysis.

The Contractor shall evaluate the added value of space assets and how they integrate into a commercial service.

The analysis shall cover the feasibility and cost of implementing similar services with non-space technologies, as well as commercial solutions already available and how they are positioned against the proposed service.