AR.fx

Service/ system concept

The product and services ARtist has developed and offering is the location-based Augmented Reality mobile application AR.fx (and its platform), which is capable of creating, geo-placing, viewing, sharing and interacting with (animated) 3D content in AR using smart phones. It enables users to generate their own AR content and to interact with that provided by B2B.

• B2C: Interacting with 3D content in AR Space with gamification approach
• B2B: Providing novel Advertisement and Product Placement in AR (highly targeted and location based)
• B2B: Art as a Service (AaaS) is to provide End-to-End creation of 3D content and to distribute on our platform (B2B, Art, Culture & Heritage, Museums, Tourism, etc.).

AR.fx incorporates gamification elements such as poly-draw and blueprints and multiplayer capability along with Free-draw and Scene-Editor. On a global map users can explore and physically interact with AR content of interest, which is organized in various Sub-AR Spaces. Unlike the very successful Pokémon Go, AR.fx can incorporate unlimited type content, themes and categories, for instance Disney, Lego objects, Art & Culture, Tourism, Entertainment, etc.).

Our services targeting B2B, cultural and educational sectors are to provide a novel Advertisement and Product Placement platform in AR (highly targeted and location based), as well as Art as a Service (AaaS), which is the end-2-end creation and placement of digital artworks and 3D objects at POIs in AR. Further services are e.g. to provide tool sets for students to develop their spatial imagination (e.g. geometry in 3D space).

One of our business innovations is to increase the attention span of the audience for branding and product placements with AR.fx and to engage highly targeted audience to physically interact with AR objects of interests. This will lead to users spending more time with AR.fx than comparable apps in the market.

Due to the nature of location based interaction in AR.fx, it is capable of preventing fake-clicks of digital Ads through Bots for instance, whereby B2B is losing millions of Euros.

All of our AR Content is organized in Subspaces such as Gaming, Entertainment, Culture, Celebrity, Tourism etc. By selecting Subspaces of a user’s interest only the AR Content will be shown that matches the preferences.

The core functionalities of AR.fx are:

Search & Find

One of the core gamification elements of AR.fx is search & find. Users can find 3D objects and blueprints in AR all over the world, organized in so called Sub-Spaces (e.g. gaming, nature, culture & heritage, tourism, entertainment, celebrities, etc.), obtain, interact and collect. They can do so individually or with friends. Blueprints found can be constructed to awesome 3D objects and added to a user's portfolio of 3D objects, which can be used to create unique AR scenes. Another way to obtain 3D objects and blueprints is redeeming AR Coins that can be found in treasure chests distributed everywhere in the world and/or In-App purchased.

Poly-Draw/ Blueprints

We convert 3D objects into line-dot models, so called blueprints, which users can find on Discover screen and/ place in their private AR Space. By connecting the dots along the lines, users can create awesome 3D objects, individually or collaboratively.

AR Scene Editor

With the in-built AR Scene Editor Users can create unique AR worlds using objects from their gallery. Even when the same objects would be used to create an AR Scene, placing the same scene at different real-world locations would provide unique and seamless experiences.

Social Network

State of the art Social Networking functionalities have been integrated in to AR.fx, such as feeds, sharing screenshots, liking, following, inviting friends, etc. along with collaborative creation (blueprint events).