‘feed from the field’ - ‘feed from the field’ takes live action content from a sports field and or entertainment area and instantly deploys it to mobile phones worldwide

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Objectives of the service

The objective of the service is to enhance the existing product by enabling slow motion and zoom along with providing the user a mechanism to generate stills of their favourite actor or sports star. Having a zoom feature on their phone will enable the user view close up action of a clip of streaming in real time. Similarly, the user can enable slow motion of the stream when it is on their phone.

The objective is also to automate the process of capturing the stream from the satellite. At the moment this process is manual and takes a number of seconds to capture and make available to the user. Automating this process will make the content available to the user in near real time. The user will see the content in real time.

The objective is achieved by through partnerships with content owners who take a revenue share from the funds paid by the subscriber. At the moment a number of partnerships are in place to reach the potential subscriber base.

The solution being provided is in the form of a mobile app.  

The technology developed will be a performance enhancement to the product technology as it adds attractive features to users who are viewing the content. Viewers will be able to zoom and slow motion the content as well as generate stills. 

Users and their needs

The initial target community is the labourer community from South Asia in the Middle East. This community is price sensitive and needs affordable offering. The target community and their needs are summarized as follows;

  • The labourer community live and work in the Middle East
  • They are primarily expat south Asian
  • They work long hours and their leisure activity is restricted due to their low wages
  • The community is price sensitive because a significant portion of their wages is remitted to their homeland
  • They are interested in entertainment from their homeland
  • The technology on offer is focused on south Asia entertainment; Bollywood movies etc
  • The entertainment concept is delivered directly to their smart phone

The challenges for the project are;

    • Assembling the content in a way that that it can be viewed on a mobile app
    • Instructions to the user as to how to use the zoom and slow motion and generate stills from their phone
    • Development and deployment of payment mechanisms.

Service/ system concept

The information supplied to the user is as follows;

  • The system delivers entertainment in the form of movies and shows direct from one of the content leaders in South Asia  
  • Specific features include the category of films; thrillers; action; romance etc
  • User can select the language of their choice

When the system is deployed, the user will have the opportunity to view content from their homeland in their own language from many different categories. The user will have unlimited access to the content for an affordable fee. This will include the technology features of zoom and slow motion and will also allow the user generate a still on their pone.

The content is taken from the B4U Satellite and converted to the HLS stream. The system automatically catches the live broadcast feed from the satellite and consumes it into the cloud storage at AWS. From there it is converted to a web application and enabled for advertisers to place their ad’s.  From there the advertisement is processed by an automated set of rules.

Space Added Value

The space assets that are used primarily consists of the feed from B4U broadcasted by Asia-Sat satellite. This allows the full catalogue of content from the B4U operation to be made available to the customer. The B4U entertainment business is focused on Indian content only. If the technology content is not available from the B4U satellite, then the end user has no access to the catalogue of content and thus is deprived of entertainment that is of relevance to him.

Current Status

  • The project was kicked off in June 2020. The combined Baseline Design Review and Critical Design Review (BDR/CDR) was held in December 2020. The project is heading towards the combined Factory Acceptance Test and Site Acceptance Test (FAT/SAT) in March 2021. 

Status Date

Updated: 15 February 2021 - Created: 15 February 2021