Virtual and Augmented Reality technologies are an emerging market and offer a range of new visualisation capabilities allowing to present content in a more descriptive way and to have a more intuitive interaction with it compared to traditional screen based applications. Virtual reality solutions have been growing rapidly outside of the traditional heartland of entertainment and form an exciting presence in many different sectors. By superimposing digital information directly on real objects, environments and maps, Augmented Reality allows people to process the digital and physical information simultaneously, improving their ability to absorb information, make decisions and execute the tasks quickly.
Virtual and Augmented Reality technologies combined with imagery and information processed from Earth Observation satellites, the geo-localisation capabilities from Navigation Satellites e.g. for mobile devices, and a mix of communication technologies including Satellite Communications are considered as appealing for identification and definition of attractive business and consumer applications and services.
The Kick-start Activity proposed must demonstrate the application of space-based data and technology:
We offer funding and support to companies for business case assessment and the development of new space enabled VR/AR products and services.
Kick-start Activities elaborate the business opportunity and the technical viability of new applications and services exploiting one or more space assets (e.g. Satellite Communications, Satellite Navigation, Earth Observation, Human Space Flight Technology). This call for Kick-start Activities is dedicated to the theme "Virtual and Augmented Reality", which means that the call is open to companies which intend to develop applications making use of these immersive technologies in different industry sectors.
Currently Germany, Norway and the UK have pre-approved funding for this Kick-start. All applications from companies and organizations residing in another ESA Member State will require a letter of approval from their national delegation.
Kick-start Activities resulting from thematic calls are funded at 75% by the Agency for a maximum amount of €60K per contract.
Funded participation to ESA's Business Applications Kick-start Activities is open to any public organisation, commercial client worldwide or space company (be it as group of users, public body or non-governmental organisation) residing in any of the ESA Member States that are participating to the programme.
To date, Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxemburg, The Netherlands, Norway, Poland, Portugal, Romania, Sweden, Switzerland and the United Kingdom have subscribed.
Individual ESA Member States have already made funding available for specific Thematic Calls on Kick-start Activities. For more details, please refer to the section Authorisation of Funding above.
In case you intend to submit a proposal for a Thematic Call and your company/organisation resides in another country, you are encouraged to contact the National Delegation.