AscendXYZ, a Danish company focused on modernising airport operations, recently celebrated a new milestone: after eight years, the company is now fully profitable. They joined ESA’s Business Applications and Space Solutions (BASS) programme in 2016, which assisted in the development of their space-based software for airport management. With ESA’s backing, Ascend have turned their new ideas into services now used by airports across Europe.

Ascend entered the aviation market with a clear goal: to modernise the management of airport surroundings. Using data from bird detection and tracking radar and Earth observation satellites, the AscendXYZ service helps airport safety teams monitor surrounding areas for potential wildlife hazards, such as bird strikes. The data in the app is easily accessible to airport teams such as airport operators, workers on the ground and civil aviation authorities, allowing for real-time monitoring. This approach significantly reduces bird strikes while streamlining a previously resource-intensive and expensive process, making it easier for airports to comply with flight safety regulations.

Despite their clear mission, the road to success was not straightforward. Acquiring new customers proved to be more difficult than anticipated causing uptake of the service to fall below Ascend’s expectations. “Even though the market feedback was positive, the reality was that our customers weren’t quite ready to make the leap. It was a matter of timing, and we had to remain patient and adaptable”, said Peter Hemmingsen, CEO of Ascend.

The BASS programme guided Ascend in refining and structuring their approach. The company shifted its focus from a broad global market to airports within the European Union to build stronger, more valuable partnerships with a smaller number of clients. The company originally envisioned a low-cost service with a wide customer base, and evolved into a more tailored, high-value service.

Throughout this journey, ESA’s BASS programme helped Ascend refine their product: as a result, most of the users from their demonstration project have become paying customers.

“ESA’s support allowed us to take risks and refine our products in ways we couldn’t have done alone. Their involvement helped turn ideas into something airports rely on every day”, said Hemmingsen.

Although Ascend’s original vision changed, the company was able to be flexible to adapt to market realities, identify its core market and steadily build a sustainable business. AscendXYZ is used regularly in 30 airports across Europe, with their reach continuing to expand.

For Ascend, success has come from timing, adaptability, and the ability to refine a business model in response to the market’s needs. The company’s journey from early-stage ideation to profitability shows the critical role that programmes like ESA’s BASS play in turning ideas into commercial success.

“We are very happy to see the great positive impacts that the BASS programme can have on companies’ businesses,” said Arnaud Runge, Technical Officer who followed several activities with AscendXYZ. “BASS had already supported many companies in creating amazing products and services. Now we see clear evidence that the programme can help companies get off the ground with our support - and then fly solo".

Looking back, Hemmingsen emphasised the factors that shaped their journey: “There’s no straight line to success, but with grit and the right support, we are on the right path. AscendXYZ is now profitable, and we owe much of our success to ESA’s support, to our commitment to turning challenges into opportunities and to our willingness to adapt until we succeed”.

ESA’s Business Applications and Space Solutions (BASS) Energy team had a busy few days at the SET Tech Festival and the Berlin Energy Transition Dialogue in Berlin last week, exploring new sustainable energy solutions with innovators from across Europe and beyond. Now in its ninth year, the Set Tech Festival is an important feature on the sustainable energy calendar, with companies coming together to share best practice and discuss how to address the challenges ahead. With maintaining sustainable energy supplies and addressing climate challenges at the top of political and social agendas around the world, space has a key role to play in delivering effective and sustainable innovation in the sector.

Day one saw a series of pitches from the finalists of the prestigious Start-Up Energy Transition (SET) Award, and Asimina Syriou, Energy Lead for ESA BASS, joined the jury judging the 15 finalists in five categories, along with other experts in the field, including BASS Energy Task Force member DENA, which hosted the event in cooperation with the World Energy Council. As well as assessing the companies’ presentations and deciding which projects best align with the Festival’s core themes of sustainability, energy transition and climate innovation, the jury also offered networking and mentoring to startups, connecting them with relevant industry contacts. 

This year’s winners were announced at the Award Ceremony the following day:

•    Clean Energy & Storage: Cowa (Switzerland 🇨🇭)

•    Mobility & Transportation: Nyobolt (UK 🇬🇧 )

•    Industry: Cyclize (Germany 🇩🇪 )

•    Buildings & Construction: Concular (Germany 🇩🇪 )

•    Quality Energy Access & SDG-7: Koolboks (France 🇫🇷 )

ESA BASS had a prominent presence at the event this year, and the team was joined at the booth by three companies which have been supported by BASS to develop their own innovative projects in recent years. Italy’s i-EM who developed the successful MOWGLI project were among them, along with SolarCleano from Luxembourg and Germany’s VISTA.

During the day, Rita Rinaldo, Head of Applications, Projects and Studies Division at ESA, spoke about how space is accelerating the energy transition, joining DLR Start Up Factory, LiveEO, one of the BASS programme’s successful projects and ELIA group, on the stage during the Innovation as a Cross-Fertilizer Between Industries – The Energy x Space Nexus panel discussion.

“We are delighted to see so many BASS alumni at this event and to support the companies on our stand” said Rita Rinaldo. “Events such as these give innovators the chance to showcase their vision and make connections fostering the adoption of the developed product/service, by engaging with potential customers and other companies operating in the energy sector. For us, it is an opportunity to bring forward the unique value that space has in supporting the energy transition and increasing awareness of currently planned initiatives, such as the ones on Green Hydrogen or Digitalisation of the Energy Infrastructure.

Our collaboration with DENA, a key member of the BASS Energy Task Force, is instrumental in bridging the gap between space innovation and the needs of the energy sector, ensuring that satellite technology plays a pivotal role in advancing sustainable energy solutions. ESA BASS continues to support new innovators across Europe to use space technology and data to address the challenges faced by the energy sector.”

Corinna Enders, CEO of DENA, highlighted the role of cross-sector collaboration in accelerating innovation: "Driving the energy transition requires a collective effort from industry, policymakers, and innovators. By fostering partnerships like those at SET Tech Festival, we can unlock groundbreaking solutions that push the boundaries of sustainability and climate action. ESA BASS plays an essential role in this ecosystem, demonstrating how space-based technology and data can be leveraged to support the energy transition and create real impact."

Marking the end of a busy three days in Berlin, representatives from ESA BASS also took part in the Berlin Energy Transition Dialogue, a major conference running parallel to and in cooperation with the SET Tech Festival. Organised by the German Federal Foreign Office and the German Ministry for Economic Affairs and Climate Action the conference brought together policymakers, industry leaders, and innovators to discuss energy transition, climate goals, and sustainable development. 

To find out more about how ESA BASS is supporting the energy transition, please visit https://business.esa.int/energy or sign up for our quarterly Energy Bulletin.

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