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Objectives of the service
Gazooky are developing a new concept, ARcade: a platform of geolocated virtual information spaces, overlaid on reality, and activated by GNSS.
It’s a new and unique way to connect people, an instant messaging platform, with location-based information, entertainment and culture.
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The innovative part of this service is that the virtual portals can be created by anyone – with no technical ability at all; Gazooky’s proprietary user-friendly Content Management System allows clients to create and modify the portals themselves, at the click of a button.
So clients now have the ability to create location-specific messages for their customers, anywhere in the physical world.
![](/sites/business/files/inline-images/ARcade%20objectives%202.png)
ARcade has multiple purposes:
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Simplifying the way people create and access meaningful learning, information, and cultural experiences
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Empowering transport hubs to deliver time-critical messages to the right people at the right place
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Using location-relevant content to help travellers navigate transport hubs accessing real-time information
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Engaging people with their communities
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Regenerating locations of heritage
Users and their needs
WHO IS IT FOR?
It’s a solution for people across the globe including:
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Disabled travellers. Navigating global travel hubs can be tough for everyone, especially if you’re disabled. Our service provides instant navigation support to allay anxiety, confusion and distress when wayfinding.
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Station/airport staff. ARcade will empower transport staff to deliver messages and information to the right location within moments (especially important during disruption and delays).
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Business or Retail Organisations can surprise and delight their customers in new ways.
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Health organisations can communicate with hard-to-reach patients.
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Heritage and tourist organisations can bring culture and education to deprived areas in an affordable and sustainable way.
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Service/ system concept
DESIGN CRITERIA
Gazooky’s solution is designed to:
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Be easy to access on most smart devices
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Be as easy to use as sending an email, with a no-code Content Management System
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Be accessible for people with disability
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Provide content options that are engaging and innovative
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Be affordable and sustainable
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Reach people with information where they need it most
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THE CONCEPT BECOMES A REALITY
Assigned “creators” develop their messaging experiences using simple copy-and-paste functions in Gazooky’s proprietary Content Management System; the experiences created can be accessed by end-users within moments, through their mobile devices.
Creators can:
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import a variety of experience content (video, photos, text, maps etc)
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choose the location of their experiences
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choose a variety of ways to host their material, including inside an AR portal
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choose 3D avatars with a range of voices and languages
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type in the speech they want the avatars to say
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choose hyperlinks/DeepLinks to other apps, for instance specific disability apps
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update content whenever they want
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Space Added Value
A SPACE TECH SOLUTION
Arcade uses GNSS-triggering so clients can locate their AR experiences anywhere in the physical world. All they have to do is type in the GPS co-ordinates in the Content Management System, and Gazooky’s software does the rest.
Experiences are triggered when the end-user crosses a geofence: satellite signals configured by the CMS are received by their mobile device and interact with our software solution.
If customers want both indoor and outdoor experiences, then Gazooky can provide a hybrid solution combining the ease of GPS triggers with image or QR code triggers.
Current Status
WHAT GAZOOKY STUDIOS HAVE DONE SO FAR:
Conducted online surveys and workshops with user groups, especially disabled users
Conducted research into accessibility compatibility.
Appointed new Accessibility and Inclusivity roles:
Robin Kay, Accessibility Advisor
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Sally Penni MBE, Diversity Champion, EDI Advisor
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Created new UX and UI design for both Content Management System and app.
![](/sites/business/files/inline-images/ARcade%20current%20status%203.png)
Explored optimisation solutions, including new lightweight landing page from where the AR experiences are activated to resolve battery drain and poor performance.
Explored a variety of map and mapping designs
![](/sites/business/files/inline-images/ARcade%20current%20status%204.png)
Designed and created a variety of different content to test the system including:
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Videos
![](/sites/business/files/inline-images/ARcade%20current%20status%206.jpg)
Interactive information and games
and 270˚ films
![](/sites/business/files/inline-images/ARcade%20current%20status%207.png)
Created different arcade designs:
![](/sites/business/files/inline-images/ARcade%20current%20status%208.jpg)
![](/sites/business/files/inline-images/ARcade%20current%20status%209.jpg)
Created new animated AR 3D avatars, and designed a text to speech function so clients can type in what they want the 3D characters to say; and within moments, the characters will say those words to the end-user
![](/sites/business/files/inline-images/ARcade%20current%20status%2010.jpg)
And adapted software to create 3D AR objects for heritage clients
![](/sites/business/files/inline-images/ARcade%20current%20status%2011.jpg)