ESA title

ARcade

  • ACTIVITYDemonstration Project
  • STATUSOngoing
  • THEMATIC AREAHealth, Infrastructure & Smart Cities, Media, Culture and Sport, Transport & Logistics, Education & Training, Tourism, Environment, Wildlife and Natural Resources

Objectives of the service

Image credit: Ben White on Unsplash
  • Simplifying the way people create and access meaningful information and cultural experiences.

  • Using AI and Augmented Reality content to help disabled travellers navigate station or airport layouts and access real-time information.

  • Empower station/airport staff to deliver critical messages to the right place in near-real-time,

  • Engage people with their communities

  • Regenerate locations of heritage

It starts with a Content Management System and delivers immersive experiences triggered in locations using geolocation, ensuring that information can be accessed in the right place at the right time.

Users and their needs

  • For Disabled travellers, navigating global travel hubs can be a nightmare. Our product allays their anxiety/confusion/distress when wayfinding.

  • Travel hubs need to increase passenger convenience, confidence, and engagement.

  • Station/airport staff need the ability to deliver messages and information to the right location in near- real time (especially during disruption and delays)

  • Heritage and tourist sites need to bring culture and education to deprived areas in an affordable and sustainable way.

Our solution is designed to be:

  • Easy to access on most smart devices

  • Easy-to-use with no-code Content Management System

  • Provide content options that are engaging and innovative

  • Affordable and sustainable

  • Reach people with information where they need it most

Service/ system concept

A Content Management System where assigned “creators” develop AR experiences using simple copy-and-paste functions. Experiences can be accessed within moments. End-users download the app and uses an interactive map to locate and open the experiences.
Creators can:

  • import a variety of experience content (video, photos, text, maps etc)

  • choose the location of their experience

  • choose to host this in an AR portal

  • choose 3D avatars and a range of voices

  • type in the speech they want the avatars to say

  • choose hyperlinks/DeepLinks

  • update content whenever they want

Space Added Value

GNSS-triggering: geolocation

Experiences are triggered when the end-user crosses a geofence i.e., when satellite signals configured by the CMS are received by the mobile and interact with our software solution.

Current Status

Work achieved so far includes:

  • New UX design, wireframes, flow developed ready for developers, for both CCP and app.

  • New UI for both Content Management System and app

  • Basic map design

  • New animated AR avatars researched, designed and created

  • Text to speech software company sourced and tested

  • Accessibility compatibility research and design

  • Content created for testing

  • Issue of battery drain and poor performance of prototype researched, with various solutions

  • Design of landing page from where the AR experiences are activated to reduce battery drain

  • Conducted online surveys with user groups

  • Conducted workshops with user groups

  • Conducted meetings with key partners Green Bean, Crocodile Media, MMU, Music In Mind

  • Appointed new Accessibility and Inclusivity advisor roles

  • Explored experience design re optimisation (offline elements to save drain & using less data-

  • heavy AR “skins”)

  • Business analysis and development: partnerships developed with: Network Rail, Costain, Kenya Airways

  • Support secured from UK Edge

Potential solutions explored or issue o battery drain and poor performance of prototype researched.
 

Prime Contractor(s)

Gazooky Studios

United Kingdom

Website

Status Date

Updated: 27 November 2023