Objectives of the service
From historical data and fundamental scorekeeping to algorithmic performance and specific athlete statistics, data has become the sport industry’s most valuable item. Professional teams, major events, amateur leagues are constantly seeking new ways to bring details and drama to their fans and followers. While the rise of second screen app in team sport industry (Football, Basketball…) and mechanical sport (F1, Moto GP…) are providing unique experiences to the fans, it is yet a challenge to provide a similar experience to fans of the endurance sport (Cycling, Trail Running, Triathlon, Sailing…). The outdoor environment doesn’t allow to replicate optical tracking available in stadium and new sources of live tracking and data feed need to be investigated.
Users and their needs
Our business model caters to three key user groups essential for our success:
- Timekeepers serve as vital distributors for our solution, using their event portfolios to offer innovative services to their clients. Their partnership signifies a commitment to keeping up with technology and meeting customer needs. They also handle solution servicing, enabling quick expansion.
- Sports TV graphics and second-screen digital platform companies specialize in immersive event storytelling with pre-developed widgets or apps, showcasing live performance data. Integrating our solution enhances viewer engagement, boosting visibility and credibility.
- Rights Holders organize major sports events globally and seek cost-effective solutions for live tracking and data transmission. Their endorsement enhances brand image and expedites development.
User Needs:
- Reliable tracking for outdoor sports like cycling, sailing, trail running, and triathlons.
- Accurate data integration into TV broadcasts for enhanced fan experience and audience retention.
- Turnkey solutions to improve fragmented tracking systems, enabling effective race following for friends and family.
- Cost-effective live tracking and real-time data transmission without requiring extensive infrastructure.
Service/ system concept
Infinity V2 by Insiders takes sports tracking to the next level by equipping athletes with cutting-edge tracking units. These units utilize LTE CAT-1 Bis technology to transmit data live to our backend system. Once received, the data is processed in real-time and seamlessly shared on screen, providing viewers with live updates and insights into the athlete's performance. This integration ensures that fans are constantly engaged and immersed in the action, experiencing every moment as it happens. With Infinity V2, athletes and fans alike can truly embrace the thrill of sports like never before.
Space Added Value
The solution uses standalone advanced GNSS technology for the positioning together with an optimized form factor. In addition, it will also use the satellite communication once available to provide a global connectivity even in areas with poor network coverage. Those two technologies rely on satellite/space technology.
Each device will provide its current location to the server and the server will then stream the correction data of the closest base station to the device using an MQTT broker.
Current Status
Thanks to the European Space Agency’s support within the “SPACE FOR OLYMPIC GAMES” call, Insiders deployed an innovative live tracking station during the Paris 2024 sailing competitions.
This high-profile event tested Insiders.live under rigorous operational standards, where the technology delivered real-time, high-precision geolocation data. It also revealed opportunities to improve performance amid the logistical and network complexities of a live Olympic environment.
While the deployment proved highly promising, it also highlighted areas requiring further development to reach full market potential which requires the current CCN.
The CCN initiative provides leverage well beyond its initial scope, offering transformative impact on both reach and competitiveness. To fully capture this potential and drive growth, we must address three strategic priorities:
- Geographical Expansion – Extend solution availability to new regions and markets.
- Sport Diversification – Broaden the range of supported sports.
- User Penetration – Increase users per event.
The CCN project is currently in the deep phase of development:
- Pilot: Constant project review with current customers. Clear requirements in place. Main pilot milestone set mid-december 2025 for PTO T100 Championship in Qatar)
- Requirements: Customers interviews have been performed
- Development: Hardware prototype have been orders and will be shared with pilot customers for testing. Development team is mainly focusing on firmware and back-end delivery.
- Economic viability: Pipeline of potential customers has been identified and added into new CRM tool. Go to Market activities are being planned for Q1 2025, building on post-pilot (PTO T100 Championship in Qatar December 2025) activities.
Prime Contractor(s)
