Objectives of the service
Cotton is a vital crop, but today’s global cotton supply chains are complex and opaque. Fashion brands are currently unable to trace the very first stages of cotton production (field – gin – mill) to verify whether it was grown sustainably, and if water resources were used responsibly. This lack of transparency makes it difficult to back up sustainability claims, putting brands at risk of reputational damage and regulatory fines.
By combining satellite data, DNA tagging, and water systems insights, CottonConscience traces cotton from farm to gin – giving fashion and textile brands transparent, verifiable data to support water wise decision making, and prove sustainability claims, promoting better water use, healthier soils, and stronger communities.
Users and their needs
Targeted user groups include:
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Fashion retailers and brands (UK, Europe)
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Supply chain partners (India, UK)
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Cotton farmers (India, Turkey, Pakistan, Egypt)
User needs and challenges:
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Clear and credible proof of cotton origin.
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Independent verification of environmental impacts, especially water use.
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Practical tools for integrating farmer data with satellite and laboratory evidence.
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Simple reporting formats suitable for retailers and regulators.
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Building trust across a complex, fragmented supply chain.
Service/ system concept
CottonConscience uses data from EO Satellites, DNA Tags and known water sources to create an impact assessment of the cotton at field-level. This assessment is presented to the user (Fashion Buyer) via an integrated platform within their buying system helping ensure their buying decisions align with their company values, ESG targets and sustainability KPIs.
Space Added Value
CottonConscience uses Sentinel-1 and Sentinel-2 data from the Copernicus Data Space Ecosystem, combined with tooling from OpenEO.
Unlike traditional audits or paper-based tracking, satellite data covers wide areas consistently and cannot easily be altered. This improves traceability and allows retailers to respond quickly to risks such as drought, water overuse, or illegal farmland expansion, offering a solution that can grow with the industry and support brands in meeting the highest data integrity, and sustainability standards.
Current Status
During July, the Team continues development of the Water Quality extension to CottonConscience, investigating how Satellite Earth Observation, AI-assisted analytics and environmental reference datasets can be combined to monitor water quality associated with cotton production and textile manufacturing. Customer engagement remains strong, with ongoing collaboration across fashion brands, certification organisations and technology partners to ensure the service reflects emerging regulatory requirements and industry needs. Technical investigations continue to assess suitable satellite datasets, environmental monitoring methods and validation approaches, supporting development of a scalable Water Quality capability that complements the existing Farm Trace and Water Trace module within the ASK MIRANDA platform.
Prime Contractor(s)
