OPPORTUNITY
Whether for active participation as a leisure sportsperson, or passively following as a spectator of sporting events, for many people sport is their favourite leisure activity. At the same time, the public’s interest in sport and their consumer behaviour receives massive stimulation from professional top-level sport. The latter in turn can only develop from the provision of a diverse and high-quality range of services and infrastructures for sport at the mass participation level. Accordingly, sport has become a growing factor in Europe’s economy and society.
