SREC
March, 24 / 2026
March, 24 / 2026
December, 3 / 2025

Proveye has gone from strength to strength, first starting at an ESA Business Incubation Centre (BIC), and then moving on to BASS - first to evaluate market appetite and technical feasibility, and later to establish a commercial solution with the aim of generating sales and expanding into new markets.
Their first solution, ProvGrass, an Earth observation-enabled Platform-as-a-Service (PaaS), is designed to help farmers caught between pressures relating to food security on the one hand and increasing sustainability requirements on the other.
Grassland for dairy and beef farming is the biggest forage crop by area globally, as well as being the most challenging to monitor. At the same time, grass quantity and quality management is essential for profitable livestock production but existing solutions only cover a small area, demand much manual labour, have a high capital cost or only provide generalised regional measurements.
The emerging opportunity for ProvGrass is to supply the industry with a solution that enables it to measure, track, encourage and reward the adoption of more sustainable regenerative and productive practises for grassland.
ProvGrass offers:
ProvGrass is now attracting significant investments, securing large contracts and generating jobs. It was this first activity that sparked Proveye’s second solution ProvDMR, currently piloting with BASS on several sites in Ireland and Africa. It uses grasslands for above-ground carbon sequestration at scale, while also facilitating biodiversity management in grasslands to support regenerative farming.
Proveye CEO Jerome O’Connell explained: “We started with ProvGrass, and as we were engaging with customers through that, we kept hearing about the challenges of offsetting emissions.”
“Some 40% of Earth’s land surface is grass. We realised there is huge potential around carbon storage and biodiversity offsetting here, with grasslands a virtually untapped natural mechanism to store carbon for nature-based credits.”
“Using satellite imagery to additionally monitor and report on the improvement of biodiversity in grasslands bring greater integrity and higher value than carbon offsets only.”
The potential for generating nature-based credits from grasslands is currently limited by poor monitoring, reporting and verification capabilities, while existing biodiversity monitoring methods are manual, time-consuming, unreliable and unscalable.
The value added by ProvDMR is related to:
Mr O’Connell said: “We have been on a journey with ESA for six years – and are still going. It is fair to say that the funding, support and validation have been fundamental to the business and products that we have developed, and the market penetration that we have been able to achieve. It would have been very difficult to do this without ESA.”
Davide Coppola, Head of Space Application Initiatives Section at BASS, said: “The core aim of BASS is to accelerate the commercialisation of innovative space-based applications and services while also delivering socio-economic impacts at scale. This shared journey with Proveye is a great example of delivering this in practice.”
May, 8 / 2026